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The TV dodo must evolve – or die
Why did the dodo bird become extinct? Simple – it did not fear humans and failed to respond to a changing environment. By remaining steadfast against the tides of change, the dodo sealed its own fate....
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The rise of the Netflix natives
“ADVERTS!” scream my three and five year old kids in annoyance every time they’re watching TV and an ad break interrupts their viewing. My plaintive cries that those adverts help pay daddy’s wages get...
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What does BBC Three’s online move mean for advertisers?
And so it has begun. In the same week The Independent announced its decision to cease print production and go digital, BBC3 moved from linear TV to the web. While BBC Three’s transition was an industry...
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Should TV planning be more theatrical?
Next time you’re at the theatre and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent. But it might be because the claquers have been well paid. Claquers are...
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Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks in advertising calendars the world over. They have evolved from high profile cultural...
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Why should your company invest in video-driven marketing campaigns?
With the introduction of video auto play on Twitter, the launch of video ads on Facebook and the rise of live streaming services, such as Periscope, video is an area of marketing that went from...
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How video consumption breaks down
Everyone’s talking about video. And if they’re not talking about it, they’re probably watching it. And if they’re not watching it, they’re probably reading a fascinating, possibly life-changing, blog...
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The rise of mobile, and the new rules of video advertising
The world’s media giants haven’t failed to notice that consumers are increasingly watching video online, particularly while on the go. Instagram and Snapchat are just the latest to assert their...
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If you don’t read this now you’re missing out
Guess who said this: “People don’t want to miss out on great broadcasts that are live right now”. No, it wasn’t Reed Hastings of Netflix. Sentences like that are banned in his mouth. You could be...
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YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox, and Google’s YouTube have been engaged in a full and frank exchange of views that, both are at pains to point...
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